Paranormal Activity 4 (2012)
Reviewed by Roberto Di Donato on
. Review and Trailer of film Paranormal Activity 4 How many films can you milk out of this franchise. Same Ghost Different House...
Director: Henry Joost, Ariel Schulman
Starring: Katie Featherston, Kathryn Newton
The Paranormal Activity franchise is a perfect example of how Hollywood will think of a good idea & then keep milking it for as many box office dollars as they possibly can until there’s nothing else to milk - where the good idea becomes unoriginal, dull, repetitive & predictable. The latest chapter is no different to its 3 predecessors: there’s a family living in a house where one of the younger family members films everything (hence the movie): demons are present; there’s strange noises, sounds & lights; and finally & most importantly, you know for certain that everyone will end up dead. The script, the camera angles, the story, the house, the family & everything else in this movie was seemingly “borrowed” from the previous films.
Another addition to the “found footage horror film genre”, many viewers will suffer from motion sickness owing to the constant fast pace “nausea provoking” camera work. Annoying owing to the ill feeling it causes and because the movement was so rapid that it was difficult to see what exactly the audience was meant to be screaming at. The usual scare tactics such as cats jumping at the camera, demons appearing and loud sound effects, were used to ensure the audience got the best fright for their money.
Aimed at the teenage market the film will make millions, as for whatever the reasons, this brand always gets people into cinemas. The audience at a special screening I attended were predominantly teenagers and it was apparent their fun was not in watching the film but in screaming and out screaming other audience members which resulted in spasmodic laughter. This franchise will continue to produce sequels as a consistent $200m return on each $5m budgeted movie is definitely worth rehashing and regurgitating the same movie over & over & over again. JAKE